Thursday, December 19, 2013

Top 5 Must-Have Secrets for List Building In 2014

Friends are amazing. Friends with expertise in key areas of business development are amazing too! Friends with expertise in areas of business development who are willing to SHARE their expertise with the world are PRICELESS!

Recently, Michelle Glover - an entrepreneur with vast experience and creativity in startups, social media, marketing, branding and effective business strategies and sustainability - shared her friendly expertise with Consumption Conversations. We welcome this guest post by our friend, Michelle! Enjoy!

Guest Post: Michelle Glover, Girl EnTREEpreneur

If you have never studied marketing guru, Dan Kennedy, hold the phone, put the kids in the basement (not really..ok really), order out Chinese, pour a glass of wine and spend the night with Dan (ok, again don’t really spend the night with him. . .although he might like that). You can find his products on eBay and Amazon or buy them from him outright.  They are usually pretty pricey, so you might want to take a page out of the Girl EnTREEpreneur playbook and get ‘em second hand. In any event, if you’ve been around the internet marketing block at all, you’ve probably heard the old chestnut, “the money is in the list.”

Old Dan might disagree. Sure, you need to list build, if you really want to get wealthy on the net, but Kennedy says the money is really in the relationship you have with your list (or herd as he calls it).


Here are Kennedy’s five must-have secrets to developing an awesome and responsive list:

1. Affinity

This is a sense of belonging to a group and the pride of being attached. Why has the Rocky Horror Picture Show kept a cult following since 1975?  It meets participants’ need to belong to something bigger and perhaps more interesting than themselves.  It has secret inside words and knowledge (“toast!” anyone?) as well as its own customs and even dance steps. Still don’t understand?  Just sit down with any rabid Cubs fan and take notes.  Nuff said.
Objective:  You want to make certain each and every member of your herd feels special and a part of something extraordinary. Consider the following list: Inside Knowledge, Special or Secret Words, Uncertainly, Clothing or Style, and Traditions.

2. Attachment to a Person or Personality

If you have any recollection of cousin Doris crying for weeks when Elvis died (and she’d never, ever, not once in person, met him) than you get the idea.  Sure, maybe some of the best business info is by some guy from the Harvard School of Business, but it is way more fun to cozy up and learn from The Donald or Frank Kern or ________.
Objective:  Build a fun (or at least interesting) personality brand that people will want to follow.

3. Interests

This is pretty similar to number 2.  Are you continually interesting to your herd?  Do you do interesting things, meet interesting people, buy interesting things, have interesting (or even controversial opinions)?  If yes, than you’ll attract and keep a herd.
Crazy thought – people who hate Howard Stern actually listen to him longer than people who love Howard Stern.  Why?  They just can’t wait to see what he will say next.
Objective:  You want to be a place where everyone wants to live or would at least like to visit.  Be honest with your herd and do things they would admire you for.
Note:  A way to measure how well you are building interest with your herd is the number of contacts and emails you get from people who want to relate you as a person and tell you their life story.

4. On a Mission From God 

“We’re on a mission from God.” - Elwood of the Blues Brothers
People want to be connected with something that has a higher or more meaningful purpose.  They want to be part of your personal mission from God.
Objective:  Appeal to that higher calling.  Invite them on a meaningful and exciting journey.

5. Frequency

“Gone but not forgotten” does not apply here.  “Out of sight; out of mind,” is more applicable in regard to herds.  Kennedy says you need to contact your herd almost every day – at least in some way.  Maybe you don’t want to email them every day, but certainly make efforts with your social media to keep it moving with new, interesting and fresh information.
Objective: Make sure you touch your community with emails, newsletters, videos, Facebook, Twitter, Google+, etc. at least 300 days a year.

Bio:  Michelle Glover is the CEO of TheTeaTreeReviewReview and Girl EnTREEpreneur, helping women grow an online business one leaf at the time.
Connect with her at:

Website: www.girlentreepreneur.com
Twitter: https://twitter.com/enTREEpreneurz
Facebook: https://www.facebook.com/GirlEntreepreneur?ref=hl

Tuesday, September 10, 2013

Award-Winning Entrepreneur Lynn Bardowski Talks VISIONISTAS IN PINK, Branding Smarts & Creating Visionista Magic

There is only one Million$ Party Girl...and it's Lynn Bardowski! You can meet Lynn, if you do not know her already (shocking!) at her site, Milliondollarpartygirl.com. Lynn is an energized person who literally shines! One of Lynn's sayings that she adores is, "A candle loses none of its light by lighting another candle" and, in Lynn's case, she is certainly the embodiment of that expression. Lynn motivates. She inspires. Lynn leads by example - with no excuses or exceptions!

Who is Lynn Bardowski? Lynn is a mother. Lynn is a friend. Lynn is an award-winning entrepreneur - and a best-selling author! Lynn is a motivational and inspirational speakers at scores of business events and networking galas. Lynn is a mentor. Lynn is one of the South Jersey Biz Magazine Top Women To Watch! Lynn is also the force behind VISIONISTAS IN PINK - a cause that speaks dearly to Lynn.

Lynn will proudly host the 2013 Visionistas In Pink event to benefit Pink Roses Teal Magnolias will celebrate life and honor regional women on Tuesday, Oct. 8, at the historic Alice Paul Institute in Mount Laurel, NJ.

Created by Lynn, Visionistas In Pink supports the Pink Roses Teal Magnolias and its dedication to breast and gynecological cancer research and clinical programs at Cooper Cancer Institute (CCI). The organization supports women in their struggles against cancer, funds innovative research that results in better treatments and helps improve patient experiences and outcomes.

Visionistas In Pink will feature a keynote by world-renowned author Sylvia LaFair, workshop leader, executive coach, leadership educator and author of award-winning book "Don't Bring It to Work and the companion "Pattern Aware Success Guide" ebook. LaFair's newest book is "GUTSY: How Women Leaders Make Change", which focuses on how women can partner with men to enhance workplace relationships and down play office politics. LaFair is a self-described "bold, audacious, woman who loves to wander onto roads less traveled" and enjoys great dialogues to find new solutions to old problems.

Susan Bass Levin, CEO of the Cooper Foundation, is also scheduled to speak at the event. SJ Biz Magazine is the 2013 media partner of Visionistas In Pink. The event will also feature a fun "Best In Shoe" contest for attendees to walk the "Pink Carpet" in support of the goals and mission of Pink Roses Teal Magnolias. The Shoe Society is scheduled to judge the parade of spectacular heels.

"Visionistas in Pink is about more than empowerment or women helping women - it is about connecting every woman to the power she already has and the "Visionista" in us all," Lynn shares. "Visionistas In Pink is proud to join the fight against breast and gynecologic cancer and support the important goals and objectives of Cooper's Pink Roses Teal Magnolias."

What else can Lynn share about Visionistas In Pink?

Lynn, you created Visionistas In Pink to support the Pink Roses Teal Magnolias and its dedication to breast and gynecological cancer research and clinical programs at Cooper Cancer Institute (CCI). Lynn, why did you feel this was the right initiative for your focus and energies?

Visionistas in Pink brings together all my passions...women coming together to celebrate their superpowers and support each others success, while making an impact on the world. I "party" with a purpose, so I knew I was going to have a charity focus. Adding some pink is just a bonus. I've volunteered for Pink Roses Teal Magnolia's for the last few years so it was the natural choice. Picking a charity that funds breast/ovarian cancer research and supports survivors in our own backyard is important to me. 

Visionistas In Pink will feature a keynote by world-renowned author Sylvia LaFair, workshop leader, executive coach, leadership educator and author of award-winning book "Don't Bring It to Work and the companion "Pattern Aware Success Guide" ebook. Her latest book is Gutsy, How Women Leaders Make Change. How excited are you that Sylvia is a big part of this year's event?

I'm very excited that Sylvia agreed to be our keynote. I call her a Gutsy Visionista. Like Susan, Sylvia is one of the women that I instantly felt a connection to. Our paths couldn't be more different. Sylvia is a PHD who's company has hosted everyone from Deepak Chopra to Elizabeth Kubler-Ross. I spent that last 23 years building a multi-million dollar direct selling biz. Yet, we both have a similar message about women overcoming limiting beliefs to step into their power. Sylvia will be sharing her insights and signing her award-winning book. 

Lynn, you have shared that Visionistas in Pink is about more than empowerment or women helping women - it is about connecting every woman to the power she already has and the "Visionista" in us all. What does it take to be a Visionista? 

Lynda Hinkle
The original Visionistas in Pink (held last October) was created to launch the paper version of my best-selling ebook, Success Secrets of a Million Dollar Party Girl. In the book I define a Visionista as, "A women who knows who she is, where she's going and guides her tribe of leading ladies to the top." My intention for the event was to bring that definition to life, teaching women how we influence each others success and the importance of embracing our strengths, rather than apologizing for them.  Men have their "boys club" but women tend to think more singular. Many of us fought for limited opportunities in the corporate sector. As a result, I've found that women helping women in business is not in our DNA. I'm on a mission to change that. One of the key sponsors for the event, Lynda Hinkle, Law Offices of Lynda Hinkle, is a great example of a Visionista. She was one of the first to step up to support the event, and volunteers her efforts for many causes that impact women and children in the community. 

Susan Bass Levin, CEO of the Cooper Foundation, is also scheduled to speak at the event. Susan is such a strong woman of distinction throughout South Jersey. How fabulous is it that Susan can share her insights, experiences and inspiration with all of the Visionistas at the event? 

Susan is a pillar of the SJ Community and I'm honored that she's attending. Most people don't know that she's an ovarian cancer survivor so this cause is near and dear to her heart. As CEO of the Cooper Foundation, Susan is a fearless fighter for women's health issues. She's broken the glass ceiling, and so much more. Her courage, leadership, and strength is an inspiration for all women. I think I surprised her last year when we packed the room with 100+ women.  As I introduced her she jokingly said, "When Lynn told me 100 women were coming, I thought sure, maybe we'll have 50." We ended up selling out 2 weeks prior with a wait list of 30+.
When people think of Visionistas In Pink, what do you hope comes to mind? 

Rather than share my hopes I asked an attendee from last year, Jackie Levine of Rapid Transportation to describe her Visionistas In Pink experience. Since Jackie owns a transportation company, she created a Visionista Mobile to shuttle guests coming from the shore area last year. Now, that's an entrepreneur! Here's how Jackie described the event, "It was the event of the year, and so much fun! Strong women came together for a great cause, inspiring each other to become greater. Every detail, from the butlered hor d'oeuvres , music, swag bags and decor, was exceptional. It was an unforgettable experience. The Visionista Mobile will be back this year!" Jackie very generously donated a pair of shoes for the Pink Roses Teal Magnolias auction.

Lynn, tell us about the "Pink Carpet" at Visionistas In Pink? 

 I grew up minutes from Atlantic City and have fond memories of the Show Us Your Shoes Contest, which is back where it belongs this year, on the boardwalk. It left a lasting impression. When I met the founder of The Shoe Society, Cristina Candullo, I knew I had to have her pink carpet at my event. I may not be "that" kind of party girl, but I do believe in making the journey fun. There's something about a love for shoes that connect women on a higher level. We literally step into our power.

Turning to your thoughts for entrepreneurs, with a focus on branding, marketing and strategy, what mistakes do you feel most people make when it comes to telling the world about their superpowers?

Ego is our kryptonite. Men are very good at telling the world about their superpowers, but make big mistakes when they use their superpowers to feed their ego. Tiger Woods and Lance Armstrong come to mind. For women, our egos work in reverse, feeding our limiting beliefs. We tend to feel pushy and see sharing our superpowers as bragging, and feel guilty about tooting our own horn. The biggest mistake women make is not letting the world know what their superpowers are. I’m on a mission to change that.

Now what do you feel are the biggest mistakes most BUSINESS make when telling the world about their superpowers?

Not delivering on what is promised. If your superpower is leaping tall buildings in a single bound, you better be able to leap really high, and look good doing it. If you don’t, say you’re sorry and work hard to make it right. As a result of social media, consumers want brands to speak directly to them in “social-speak” vs. salesy marketing lingo. Domino's Pizza is a great example of this. They built a brand on fast pizza delivery. It turns out their superpower tasted pretty bad. After listening to customer feedback Dominos basically said, “My bad. Our pizza stinks.” To fix it they created an ad campaign called Pizza Turnaround that was a huge success. Consumers love it when brands share their faults and keep it real.

What is your greatest achievement as an entrepreneur?
I’m thankful and grateful I had the courage to act on my passion, follow my dreams, and more importantly, help others build theirs. That feels really great.

What is the biggest mistake you ever made as an entrepreneur?
My biggest mistake was letting my ego get in the way. When I failed, I took it personally, and let failure define my value and self-worth. It was as if failing was something that happened to me. It took me a long time to learn failing doesn’t make you a failure. Now I embrace failing as part of the success process. You can’t have one without the other.


What are the marketing and branding tips you feel are most important for entrepreneurs today, in terms of defining who they are and what they do - and making sure potential clients realize all they have to offer?

I could write a book about this. Here’s a thumbnail version. It starts with creating and communicating your vision. Vision inspires you, and others, to act. Find your niche and start to build your tribe by launching with a live event. Not everyone will “get you” or want/need what you have to offer. That’s ok. You can’t be all things, to all people. Branding is not about getting potential customers to pick you over the competition, it’s about being perceived as the only one that can solve your clients problem. Avoid the logo-in-a-box trap (no free biz cards from vistaprint please) and hire experts that will help you get your message out. When I created the Million Dollar Party Girl brand I hired a branding expert to create my logo, a lawyer to trademark it, a web designer to create my website, a PR rep to send out a press release, an editor for my book and a professional photog for a branding photo shoot.  Within a year of that process I became a #1 best-selling author, radio host, blogger, created LynnTV and Visionista U, won 3 entrepreneurship awards and I’m a sought-after speaker. If you’re the best kept secret in your field, you’re playing too small. If you need help, class is in session at Visionista U.

What is one of your favorite quotes by someone that inspired you in some way?

Amelia Earhart is one of my role models. Did you know that in addition to being an Aviator she was a professor, author and clothing designer? Amelia Earhart said, “The only way to do it, is to do it.”

What is one of your quotes that you hope inspires others?

I have to go with the title of the first chapter of my book: “You’re not who everyone thinks you are.” I hope that inspires women to connect to their passion and purpose, and step into their power.

Contact Lynn at 856-404-4343 or lynnbardowski@gmail.com for sales/marketing consultations or to book her as an inspirational motivational speaker at your next event.

 Register for VISIONISTAS IN PINK!







Thursday, September 5, 2013

Food Coach Erica Mesirov Talks Nutrition, Weight Loss, Essential Healthy Habits & Inspiring Food Tips

Are you a creative professional? Do you own a business? Are you a "mompreneur" juggling extensive work demands and raising a family? Do you ever feel sluggish? Ever think you need a food coach? Erica Mesirov could be your answer! 

Beautiful and brilliant when it comes to healthy habits to promote a thriving, nourishing relationship with food, Erica recently launched Erica Mesirov Food Coach on Facebook and @EricaMesirov on Twitter to share her education, expertise and diverse experiences in food coaching. Erica's style is perfect for anyone looking for a friendly, funny and "best friend" food coach to "tell it like it is" and present effective, body nourishing alternatives tailored to making your body, your spirit and your life flow healthier.

Erica, what motivates you to want to share your expertise with others, on how to eat healthy - for life?

I became interested in food and nutrition when my mother had cancer.  I did a lot of research to help her.  In the process, I stumbled upon information that impacted me.    It became clear that a lot of the minor medical problems I was experiencing were being caused by my diet.  For instance, after years of taking antibiotics for acne, I discovered that wheat sensitivity was the culprit.  I wondered why the medical community hadn’t offered me this information.  I realized that learning about food and nutrition could benefit not only me, but others as well!

A lot of what we know about what to put in our bodies comes from marketing executives who are just looking to sell a product.  They advertise the product as healthy, so we think it must be good for us.  That isn’t always the case.  I became passionate about talking about food to help people see how easy healthy eating can be.  Going through an illness with a family member made me see how vital it is to make health a priority before disease manifests.


What are the most common mistakes people make when they start a new eating program or attempt to make a lifestyle change, when it comes to their approach to food?

People are so often looking for a gimmick.  This is best for short term weight loss.   Unless you can see yourself committing to a way of eating for the rest of your life, you won’t keep off the weight.

In general, I also think that fat and carbohydrates get a bad rap.  They are both essential for health and can be beneficial for weight loss.  It comes down to understanding the right types of fat and carbohydrates to eat.  That information can be hard to find if you don’t know where to look.  As a side note, there is risk for extreme health consequences when severely limiting carbohydrates and fat long term.

 A lot of people also get too caught up in calorie counting.  A lot of calorie restriction diets have people eating diet pizzas, diet protein bars and diet bread.   These foods are not nutritionally dense which will eventually leave the client depleted and hungry.  I don’t even have my clients think about calories when they are starting a new food plan.  If you change the types of foods you eat, then calories reduction is likely to follow without starvation.

Is gluten...evil?

Gluten on its own isn’t bad.  The problem is that most of what we are eating is processed leading to a diet high in processed gluten.  This type of diet is a huge experiment.  In no other time in history did people go to the store, buy packaged preserved foods and have this compose the majority of their diets.

Gluten is put in almost every packaged food we buy, whether that is boxed rice, TV dinners, canned soups, potato chips, pasta sauce, salad dressing, etc.  Gluten doesn’t exist in that kind of prevalence in nature.  While only 1% of people are celiac, up to 40% of people have sensitivity to gluten and most of them don’t even know it.  For this reason, it is beneficial to cook from scratch as much as possible to avoid an abundance of gluten, especially for children.

What are the biggest misconceptions you feel people have, to a vegan approach to nourishing the body?

I think the biggest misconception is that a vegan diet equals health or that following a vegan diet will automatically lead to weight loss.  A vegan diet is very difficult to follow in a way that will be supportive to the body.  A lot of people become vegan and their diet is mostly pasta or fake meat and cheese products.  Fake meat and cheeses are usually very processed products that have been stripped of any real nutrition.   Eating these foods can lead to malnutrition, inflammation and weight gain.  Other vegans only eat vegetables leading to a very gaunt, malnourished look.

We need protein to flourish and thrive.  A vegetarian/vegan diet is very difficult to properly follow and takes constant attention.  You need to really understand the amino acid profile of the foods you are eating.  Most vegetables and grains don’t have all the amino acids meat has needed to create protein.  You have to combine vegetable proteins to make sure you are getting all the essential amino acids.  People often don’t understand what attention to detail a proper vegan diet takes.  I wouldn’t recommend it for anyone who doesn’t have the time or energy to plan every meal to be nutrient balanced.

I have been a vegetarian for years.  I never liked the taste of meat and I have the time and discipline to properly plan my meals.  It is the right option for some people, but certainly not everyone.

What are the best snacks for kids - with the best boosts for their bodies?

The food that we market to kids as snack foods are so depleted of nutrients and are so full of sugar.  The food industry takes food, strips it down and then pumps vitamins back into it to make it look nutritious to parents.  Nutrients coming for real foods are always going to offer way more then these processed, fortified foods.

What this means is that the best snack foods for kids are going to be homemade.  A great option is to let kids make their own applesauce.  They can pick whatever berries or whatever fruit they want to blend in with the apples.  Everything goes into a food processor and they can make a new creation every time.  The same goes for a smoothie.  You could also get plain, unsweetened yogurt and add lots of fruit.  These are foods that are relying on natural sweetness as opposed to lots of added sugar.

Another option is to make your own trail mix.  Buy almonds, walnuts raisins, dates, bananas, whatever you want to put in.  That will be so much more nourishing than store bought cereal or trail mix.  You can make your own baked kale chips.  There are so many possibilities.

Of course, there are times when you are in a rush and just need to grab and go.  In those situations, I would say read the label.  Look for things with lower sugar content.  It is an added plus if there is some protein.

Erica...movie or book? Which captivates you the most?

Can I say both?  It depends on the book, or the movie or whatever mood I am in.  For me, the difference is that in a movie you get to watch a character go through a journey.  In a book, because it is so much imagination, you get to put yourself into the character’s shoes and go through the journey yourself.

I’m reading the book Wild right now.  The lead character is going through things that are emotionally similar to what I’ve gone through the last couple years of my life, so I can relate.  On the other hand, I just saw Woody Allen’s new film Blue Jasmine.  That was so different than anything I’ve ever experience but it was captivating.  Sometimes I like to just turn my brain off and watch a mindless comedy which is fun too.

Tell us about Erica Mesirov Food Coach, your Facebook and Twitter platforms. What information do you plan to share and what do you hope people learn from visiting and sharing.

People will get an array of information about feeling and looking their best.  The information I am sharing represents differing opinions, with the common denominator being health.  That means I will includes stories about healthy eating, de-stressing, exercise and fun things like massage and vacation (because doing things for enjoyment is important to health!)

If you could be known for one great thing...what would it be, when it comes to your calling as a Food Coach.

I want to lead people to a positive relationship with foods.  Food has really become the enemy.  I help my clients lose weight by making them eat, not starve!  If my clients can eat, feel good, and understand the foods that should be included in the diet to support a healthy weight, I have done my job.

Today, so many people are not structured enough to manage work, kids, chores and life's demands. At the end of the day, is having a brownie really so terrible? Help us, Food Coach Erica!

I don’t label any foods as being bad.  There are just foods that should be eaten more often, and foods that should be eaten less often.  A brownie isn’t bad as a once in a while treat, but when you start having a brownie (or a cookie, or potato chips or a piece of cake) every day, then there is a problem.  The sugar and the refined carbohydrates are just not good for us.

I would approach this in two ways.  If a client said to me that the brownie at the end of the day was very important to them, I would start to look for substitutions that would be satisfying.  A first step might be going from the brownie to an organic chocolate sweetened with agave or stevia.   This would be a step up because both sweeteners are low glycemic.  Then I might alternate one day chocolate, 1 day applesauce or dates or something naturally sweet.  This is helping the client develop a taste for more wholesome foods.  When you are used to eating a sugary diet, it takes a while to appreciate more subtle sugar.  Eventually, the client might be satisfied having fruit in the evening.  Having said that, it doesn’t mean you can never ever have a brownie.

On the other hand, you can’t wait until you are starving to eat.  That becomes a problem.  A lot of times when we are craving sugar, we are actually craving protein.  So if you wait until the end of the day to eat, you are completely depleted.  That means you are likely to go for a quick sugar fix.  It seems to work for about a half hour, but then you crash and feel depleted again.  If you are starving, try eating some protein and see how you feel before grabbing something sweet.

What is your favorite breakfast?

Breakfast is such a difficult meal.  So much of what we eat in this country is composed of refined carbohydrates and sugar.  I’ve been making smoothies in the morning which works well for me.  I put in protein powder, berries, almond milk, seeds, and I even sometimes throw in veggies like kale or spinach.  It tastes good, is full of nutrients, and the protein gives me great energy for the day without a mid afternoon crash.

What is your favorite snack?

Nuts are such a great snack.  I like almonds, walnuts, pistachios and cashews.  People watching their weight often stay away from nuts since they are high fat.  The fat is what makes them filling.  After a handful of potato chips, you just crave more.  You can have a handful of nuts and that can keep you until the next meal. 

Do you drink coffee? Should we drink coffee?

I do drink coffee though I try to limit it to a few times a week.  I love coffee.  The reality though is that coffee and caffeine aggravate almost every medical disorder out there.  You have to be really careful.  Coffee is very acidic for the body which disrupts the body’s natural balance.  It also can contribute to digestive disorders, sleep disorders, arthritis and high blood pressure among other things.  Even if you are healthy, you want to make sure not to overdo it.

For someone just starting a new eating plan, I’m not going to take coffee away unless there is a pre-existing condition.  I would say try to find healthy substitutes for all the sugar and hydrogenated oil from creamer.  Also, only drink it in moderation.

Real quick...do you have a pet? And, if so, tell one thing about your little buddy?

I have a dog…a little schnoodle (poodle/schnauzer mix) named Sadie.  We adopted her after her first owner got rid of her because she had fleas!  She is the best (not that I’m prejudiced or anything).  There is nothing like coming home to her doing laps around the sofa because she is so excited to see me.  She also gives me perspective when I work with clients because she will eat anything. (garbage, weeds, bugs)  I’ve yet to work with a client whose eating habits I have to reign in as much as hers!

Erica, if a person wants to do a purge or a cleanse, do you recommend this approach? What do you advocate, when it comes to dropping excess water weight quickly, or kickstarting a diet. Is this an approach you advocate, in any way?

That is a difficult question because my approach is more of a lifestyle shift rather than a diet.  My goal is for clients to lose weight slowly so that they will keep it off.  Quick weight loss is often achieved by depleting the body.  The benefits will often be reversed once the client starts eating normally.  I realize that there are going to be times when a client feels pressure to meet a deadline because of an important life event.  I would encourage e them to make sure they are still eating, and focus more on exercise and elimination of sugars and refined foods.

Erica, everyone can use the expertise and guidance of a food coach. What is the message you want mothers and fathers, families, busy executives, teens to know about the goals and philosophy of Erica Mesirov Food Coach?

Gimmicks don’t work for most people.  Eating healthy can be satisfying and it isn’t all or nothing.  If you eat healthy 80% of the time, you can treat yourself in moderation.  Diet is a lifestyle transition.  If you slowly change your diet, bringing in more and better foods to replace the bad ones, change becomes easier.  This is because you give yourself time to adapt before you turn your diet upside down.

Final thought: Can you share a great dessert?

I can’t take credit for anything as I get most of my recipes online.  I posted a link on my Facebook page to a peanut butter cookie recipe that only had 3 ingredients: unsweetened peanut butter, banana and nutmeg.  I thought that was just great because you get something that is satisfying, and it is also pretty good for you.  I think that is just such a great example of how you can make nutritious variations of traditional comfort food.

Tuesday, September 3, 2013

Mompreneur & Social Media Strategist Tara Chatzakis On Mastering Social Media, Increasing Client Bases, Making First Impressions & Loving Life

Creating amazing relationships both online and off that make a difference. Tara Chatzakis, Mompreneur, Social Media Strategist & The Social Business Coach, Independent Forever Living Distributor. Tara shares that anyone can master social media to grow a business and increase client bases. With Forever Living, Tara is all about helping people who want more freedom - the quest to achieve financial freedom and more quality time to spend loving the life they live, a higher quality of life and better health. Tara's focus is on PEOPLE! And it shows, with nearly 19,000 Twitter followers! Tara is all about opportunities, inspiration and savvy business smarts for effective social media marketing and branding. Recently, this Twitter great and mother to three mermaids shared her thoughts and interests (she loves reading, listening to rock music and margaritas!) with Consumption Conversations. And we were thrilled!

Tara, your posts on Twitter are so inspirational. One tweet will be about branding, social media savvy and smart marketing. The next, you remind people to be true to themselves, to believe in dreams and focus on goals. Are these themes equally important to you. Inspiring the professional...nurturing the person?

Yes, they are. Social media has become a huge part of my life now, so much so that it became one of my businesses. I believe that it is important to remind people to stay authentic online and to make friendships a big part of what they aim to achieve. Social media is not just about selling as we all know. I also get a great deal of satisfaction in helping people. There are so many business owners out there who don't get the support that they deserve and I want to give that to them. I was in a relationship for many years that beat me down emotionally and left me feeling totally inadequate and worthless. It took friends to inspire me to push forward regardless. I aim to attract small business owners. I believe that they may not have the finances to invest in social media coaching eventhough they need it, so I try to give them tips. Well, as best I can in 140 characters! LOL! They are the ones who often feel isolated, without a strong support network that larger businesses have. I have received some messages from people who have found the courage and strength to press on thanks to my words and for these blessings I am truly grateful.

Tell us about your view on branding today, and the role social media plays in business branding - and personal branding.
Tara and her three mermaids. 

Branding is a very personal thing. Some people brand their businesses and others brand themselves. I am a firm believer in personal branding for the small business. You are promoting your strengths and expertise. However, it is true that the company no longer controls their own brand. Nowadays it is the audience who dictates the future of your company and also controls your branding. Social media has given the consumer such a powerful voice that businesses have to adapt to provide what their customers need.

Does every company really need to be on Twitter? 

YES! LOL! Oh my goodness! So many businesses don't believe that they need to be on Twitter, or they feel obliged to be so they set up a rather basic account and do nothing with it. It astounds me that people cannot see the reach that Twitter has! I absolutely love it. Twitter is fast and furious and the interaction, although short, is immense. With one little tweet a business can, quite literally, reach thousands of people. It is also one of the very best platforms for driving traffic to your website. Never underestimate the power of the bird. If you, as a business, are not on Twitter then you need to be!

What is the best advice you share when it comes to tips on identifying one's personal brand?

Many people are in business to make money, well I guess in reality we all are, but money is not enough to keep you going. Some people come to me and have no idea of what business to be in, and the truth is that it has to be something that you love. All the biggest and the best 'gurus' teach you to love your business. The easiest way to do that is to make what you love into your business. Take the one thing that you absolutely adore doing, the thing that comes naturally to you, the one thing that you would gladly do for free and actually would feel guilty about charging for and make that your business! Because it's a long day if you don't like what you are doing. Plus your customers can see if you really love your product or service and if you don't they won't come to you.

Tara, real quick...soup or salad?

Salad

Now...real quick...coffee or tea?

Coffee

What do you feel is the factor people IGNORE when it comes to building a branding campaign for a small business. What are the pitfalls the happen to start-ups, for example, when they are creating a branding platform?

People neglect to build relationships into their campaign. They create amazing graphics and tips, and sales pages but they don't make themselves accessible. They forget to tell the audience that they are human too. There are 2 small stores in the village where I live. Both sell pretty similar items, although one is slightly larger and has more choice. The larger one may also have a few cheaper items in store. I do not, however, shop at the larger of the two stores. I always choose to take my business to the small shop because I like the owner of the store. He is funny, he makes my kids laugh and we feel welcome there. Online it is the same, if not even more important. A business must build relationships with their customers both existing and potential. People will choose to work with you if they like you. It's not about what you sell it's how you sell it.

Is there a company or person you admire most...when it comes to how they leverage their brand?

Leveraging is very important in business. I actually have two examples. My first is Kristin Sweeting Morelli. This is an amazing lady who has chosen the power of leveraging to gain exposure for her business boot camps and other training products. She has a whole army of women entrepreneurs who work hard to promote Kristin. My second is Forever. It too has a fabulous system in place that rewards people for teaching others how to leverage. Both offer incentives for others to help them so increasing their leverage power.


Does every expert have to write a book? Is this the "must do" element of all personal branding initiatives?
I don't believe that they 'have to' but I do believe that they 'want to'! LOL! it seems to be the next progression. Choose a field, study/train, become an expert and then write a book! Many people do see someone who has written a book as an expert so it does give you a certain standing. On a side note, I have no intention of writing a book at present ;)

Do you tweet every day?
Every day and many times a day!

What advice would you like to share with businesses or individuals trying to assemble a checklist of "things to do" in order to better market their products, services or expertise? What would be a branding checklist for them to follow?
Be clear on what you want to achieve and who you want to attract.
Different audiences have different needs.
Put yourself in your customers' shoes.
Work out what they want and why.
Don't talk about what you 'do' that doesn't interest people.
Talk about how you can help them, what you can do for them.
For example don't tell people that you offer the highest quality weight loss products, made from all natural ingredients.
People don't care about that!
Tell them that you have a product that will help them lose up to 12lbs in 9 days!
That's what they want to hear, that's the information they are looking for.
Once you have defined your ideal client and market then do everything aimed at them
Choose your branding colours to attract them
Write your tagline with them in mind
Create a marketing message to attract them
Use images that will appeal to your ideal client
There are many aspects of branding, too many to go into here but I will say one thing. Talk your ideal clients' language!
Don't use fancy words, keep it simple. Help them to understand.

Final thought: What ONE SENTENCE sums up your view on the importance of SMART BRANDING?
You only get one chance to make a first impression, so make it count.

For more Tara:
http://tarachatzakis.com/
http://tarachatzakis.myforever.biz/
Twitter:  https://twitter.com/tarachatzakis        
Facebook: https://www.facebook.com/TaraChatzakisServices      
Google+: http://gplus.to/tarachatzakisservices  
Linkedin: http://uk.linkedin.com/in/tarachatzakis

Graphic Design Innovator Chris Fanelli Talks Winning Branding Designs, Creative Gifts & The Power Of Simplistic Beauty

Chris Fanelli of CFanelli Design
Chris Fanelli of CFanelli Design Graphic Design & Branding Solutions was born and raised in Philadelphia, and as far as he can recall, he was always drawing. Throughout his childhood he evolved from mimicking cartoons to full blown portraiture in pencil and charcoal. Chris shares: "I suppose you can call it destiny that I would be artistically inclined, as it was woven into my DNA. My grandparents, on my father’s side, are both artists." His grandfather working in the field of lithography as an illustrator since the 1940s, working on everything from ad campaigns to book covers for a Montgomery County company. His grandmother, a former art instructor, painted watercolor and created beautiful pastel landscapes, which she still continues to create and place in shows throughout Delaware County.

Despite his self-taught direction in illustration, and his ease at creating them, he always knew there was another direction out there that would speak clearer to him. Chris visited an uncle when he was about nine years old, and that was when a glimpse into his future would glimmer - Chris saw a brand new Apple Macintosh and discovered the world of desktop publishing and graphic design.

Heading off to study at the University of the Arts, Chris decided he would major in Illustration. Right before starting at the University of the Arts, Chris took a summer class there in Photography. Not once before had he picked up a camera, yet photography spoke to him loud and clear. Chris pursued a major in Photography instead. Over the years, Chris continued to explore his inherent photographic and creative talents, entering into a digital world with magical tools like Photoshop. Again, that technical aspect that captivated him as a boy propelled him to learn many software programs - all built to enhance the beauty and limitless creativity of his imagination. Before Chris knew it, he was waist deep in graphic design - finding a love for typography, color and the conveyance of idea and emotion through a visual medium.

Now 29 years after meeting his first Apple computer Chris owns a graphic design company, striving - and beautifully, brilliantly succeeding - to create visual appeal that people everyday see and appreciate, though nearly always in unspoken terms. 

Chris, tell us your thoughts on branding.

I have concentrated my work on the aspect of branding design. I love the idea of representing or reinterpreting a company’s identity to reach its full potential in the current time and space. Everything evolves, including a brand’s look and feel. Design is meant to change and progress, and if it becomes stagnant a brand dies the horrible death of obscurity. Logos have always been something of a fascination for me, even before grasping the power of what a brand name is. Brand recognition is first and foremost the ubiquitous association of a product with a brand, or brands. But before that association happens, the consumer must make the connection to the look of a company’s product. Only then will a consumer try the product, and if the product is valued by enough consumers, then the association is made. At the point the customer “asks for it by name”, the relationship between consumer and company becomes one of trust, and the indelible mark is made with the identity of that brand, its design, its logo. I find this relationship that people have with objects and products so interesting.

What branding mistakes are most common for businesses looking to build an identity?

My thought is that simplicity and consistency are paramount. One of the biggest issues I see with branding is overcomplicated design. Sometimes that connection with a consumer is completely lost when they’re trying to make a connection with an elaborate design, it’s too much work. The superfluous extras in design mask the message. The other problem is the lack of consistent usage of the logo. To build a brand you need cohesiveness in the representation of your brand. And one last cringe-worthy thing  I find – logos that are pixilated. Your logo should be created as vector art, meaning it should be scalable without losing detail and clarity. And when your logo is represented, make sure it’s as high a resolution as it can be where it’s being used!

Describe the branding process, from start to finish. How do you view not so much the tasks of the branding process, but the flow of creativity during a branding process. Share the thinking and sharing that make a branding process great!

Before you can create a brand logo, you and the client have to be crystal clear on the purpose and ideology of the brand. What does the brand represent? Why does the company exist? What is the purpose of the brand? Without the foundation and infrastructure for the brand, the logo doesn’t fit and falls short. Building a brand logo and identity is a true collaboration between a designer and the client, and the more communication happening the clearer the expectations become. That open dialog also welcomes critiques and discussions about what works and doesn’t. The whole process benefits greatly when it organically flows. When you know you’re almost there, you don’t want to force a finished product, but rather foster an environment where the logo and identity can become what it’s meant to be, and truly be fully realized.

You have done great projects with The asterism* Group and its branding division, Consumption Marketing. Why do you feel Consumption Marketing has a unique positioning when it comes to creativity in branding?

First let me say how enjoyable the process was in developing the identity of asterism* Group and its multifaceted parts. This branding project was one of my favorites. It was a collaboration that yielded an identity of which I’m most proud. Consumption Marketing is unique in the tremendous amount of talent behind it. Consumption’s biggest asset being the perfect balance it strikes between art and commerce. Being able to subtly inject emotion and character behind a brand is difficult task, but when you can do that, and lay down the architecture of a sound marketing plan; then you’ve got something special. Consumption has an almost superhuman ability to read and understand clients, and interpret this into a solid marketing plan. But of course none of this actually matters if you can’t implement it! Consumption Marketing expertly implements the roadmap it lays out to build a brand. Clients are lucky to be in such great company!

Chris, pick any company. Any celebrity. Any business in the world. That you would like to rebrand! What would, or who would, it be?

Wow, that’s a tough one to pin down just one. I would love to refresh a brand that’s gone a little stale and needs some love, like CVS Pharmacy or Staples. You know, something about Google’s logo looks like it’s in need of a rebranding, that would be an incredible challenge. I love where they went with Motorola’s new identity by the way. Speaking of mobile, T-Mobile has recently revamped their services across the board, and I think a new identity and fresh logo would benefit them greatly.






Monday, August 19, 2013

South Jersey PR Maven Jackie Pantaliano Talks Digital PR, PR Campaign Success Strategies & Getting Recognized!

Jackie Pantaliano
Jackie Pantaliano is President of ImPRessions and may know more about PR than the average social media ninja. Jackie has been a PR innovator for more than 25 years and running her own public relations dynasty since 1996, starting in North Jersey and relocating to Voorhees, New Jersey, in 2002. She has handled PR for almost every size and type of organization and has achieved coverage for her diverse clients in business, consumer, trade, broadcast and social media outlets locally, regionally, nationally and internationally. Jackie also loves to write! EDITOR'S NOTE: Many PR people are journalists at heart...that is a trade secret!

Jackie is a frequent contributor to Girlfriendz Magazine and is one of the magazine’s original founders. Jackie is also the former Burlington/Camden County Chapter Leader for the parent support group ASPEN (Asperger Autism Spectrum Education Network). Last, but not least, she is an incredibly proud mother of an amazing Aspie son, a stepmom to three terrific adults, a dog mom to two adorable pooches, and a wife of almost 24 years to a great husband. No surprise, Jackie is also a voracious reader and a self-proclaimed "word nerd" who has always fantasized about being a champion on Pyramid. You can learn more about one of South Jersey's most popular PR ladies by visiting Jackie's website, ImPRessions, or simply getting into a fun conversation with Jackie...right now!

Jackie, what are your thoughts on the PR market at this time. Is traditional PR and digital PR merging, or is public relations today really the same as it always has been - promote great information and great news in every possible way? 

While I do believe PR means promoting great information and news in every possible way, doing so digitally is becoming a must. All of the traditional forms of media, including newspapers and magazines, have jumped on the bandwagon. While many are still producing print versions, their pubs are also online and many are producing accompanying videos. Other pubs have gone solely digital. Journalists are also all over social media, tweeting and posting on Facebook and Linked in. It’s important to discern who your target market is and where they are getting their news.  For example, if you’re reaching out to seniors, social media will not necessarily be your primary vehicle, or even in your mix, although if you want to reach the baby boomer children of seniors, it will.

How important is social media to a company or individual's overall public relations outreach campaign? Does every business need a Facebook and a Twitter identity? 

 I do believe that today it is essential in most cases. Again, if your audience is solely seniors, I might say otherwise. It’s amazing how things have changed. Not too long ago, I was getting by without a website or social media pages for my own business! Because I’m a purposely small PR firm that receives most of its business through referrals, I’m typically never at a loss for new business, but for simple background purposes, having a website is a must. I used to attach PDF documents of my background, client list and testimonials to client prospects via email! Today if you don’t have a social media presence you won’t be taken seriously. Also, I’ve always been a big fan of multi-purposing and leveraging PR beyond one day’s coverage, so posting links to print and broadcast coverage on social media is a must! However, with that said, I do think it’s tough for smaller firms to keep up the same level of posting via social media as their larger counterparts, but as long as you keep a fairly regular presence it helps your credibility and communication.

Jackie, what are the three most important elements to any successful public relations campaign?

1) Research, research, research to discern what the newest trends are and how your client fits into or is leading the next trend. While I wrote research 3 times, I’m only counting it as the critical first element! Research involves following the publications, social media outlets, and programs where you want your client to be and being very clear about who covers what.

2 )Determining what is most unique and newsworthy about a client and getting it out to the right media contacts (I’ve always used the top media resource directories that the largest PR firms do).

3) Crafting your pitches, articles, blogs, social media posts and news releases in the most compelling, well-written way. This includes joining and posting to the right Linked In groups and other targeted social media outlets (i.e., using the right hash tags in your Twitter posts) and arranging speaking engagements with the appropriate audiences, among other tactics.

With content driving more and more public relations strategies, now more than ever, how do you advise your clients in terms of content management and content creativity? Does each client need to have a blog? 

I definitely advise on the importance of these elements and refer clients to web gurus and outstanding graphic designers, such as the folks at The asterism* Group! In terms of verbiage, it still amazes me how many folks have typos and grammatical errors on their websites. It’s one of my biggest pet peeves, as I believe it greatly hurts a firm’s credibility and professionalism. I advise clients on ways to more logically re-position elements on their websites and better phrase their verbiage to more clearly communicate and show their target audience WIFM (what’s in it for me). I don’t think every client needs a blog yet, but it’s definitely a plus to have one and may become more of a necessity in time. And when ready, one of the go-to blog queens is Marie Alonso, also @DigitalPRLady on Twitter!

What are the most important content goals for any business hoping to get recognized?

Compelling, clear, consistent language and graphics and a targeted, brief and pithy message to the right market. This includes the proper tone for the audience, using humor whenever fitting.

Jackie...are you a morning person? When do you get your best work done?  

I’m NOT a morning person, although I’m woken at ungodly hours by my pets and when my son’s in school. But then I go back go bed! I seem to do my best work around 4:00 p.m. and beyond! Crazy, I know! I had one client ask me if I reserved my work for her account late afternoons, as she received a large output of work from me then. I had to laugh, as that’s when everything seems to coalesce for me. It’s also a time when there are less interruptions from coworkers,  phone calls or emails coming through. It’s not that I’m not working prior to that!

Just how important is a press release, these days? Do companies get as much boost from Facebook updates and Twitter posts, or is the press release still the backbone of any outreach campaign?

I would have answered this very differently a short while ago! I’m finding press releases less effective than in the past, unless they are specifically about a new hire, award, new acquisition, calendar event or a post-charitable event photo-caption. Those are all virtually guaranteed to garner coverage and folks are still reading them, because they’re stopping my clients and letting them know! News releases on other topics are not getting as much traction as they have in the past. Of course, I love taking a news release that has received press coverage and running the link on social media pages and on a client’s website. That’s getting the most bang for your buck.

What businesses do you admire, in terms of their PR? Apple, for example? When you view a company, in terms of its PR, do you view the social media, communications outreach and media coverage - or do you view how the company inspires its community and reacts to timely issues. What makes a company GREAT at public relations? 

I tend to judge a company as having great PR by how they inspire their community and react to timely issues, as that’s generally what captures the general public’s eye. We all know firms that have botched PR, especially in crisis situations, and that’s what tends to resonate. For this reason I’m a big fan of Kickstarter, for its prompt, public apology letter after promoting a seduction guide that was found offensive to women, and its subsequent $25,000 donation to an anti-sexual violence organization.  I’m also a fan of the whole Oprah conglomerate. Oprah never shies away from admitting when she’s made a mistake and quickly fixing it (think about the interviews with the memoir writer who turned out to have fabricated much of his book, and the abusive teacher problems at her school). Oprah is a major philanthropist and extremely inspirational. She has grown tremendously through the years from a TV talk show host to starting a magazine, a school, acting in movies and starting her own network. She has also launched the careers of many others. With all that she’s done, controversy follows, but she handles it very well.

Jackie and her loving family. 
If a company isn't blogging...are they in trouble?

I don’t believe so right now, but who knows in the near future. I certainly think a good blog greatly enhances a company’s presence. The problem again is when you’re talking about small firms that are already on overload. Blogging takes time, skill and commitment if a firm is writing it themselves, and if not, it takes funding to farm it out.

What do public relations executives know...that most other executives do not?

How to think 3 steps ahead in a media interview! It enables us to anticipate the likely questions and prep our clients so they are not caught between the eyes! It also enables us to delicately jump into the interview and prompt our clients or add important information our clients may have forgotten.

Jackie, can you share with us one of your favorite quotes!  

“We live in a society bloated with data but starved for wisdom,” by Elizabeth Lindsey, quoted in More Magazine. We’re all on information overload and everything is speeded up to the point where folks are tossing information out without properly vetting it for accuracy and other redeeming qualities.  While we’re a nation of rubberneckers (think how we’re drawn to car accidents and reality TV), if the information we put out there isn’t useful and uplifting, do we really need to be putting it out there?

Tuesday, August 6, 2013

Young Entrepreneur: SEO Kid Johnathan Grzybowski Aims To Influence SEO Strategies, Inspire Business Owners & Enjoy Extra Guacamole

Young Entrepreneur Johnathan Grzybowski
Consumption Conversations believes in the power of young entrepreneurs! In YOUNG ENTREPRENEUR, Consumption Conversations will bring you introductions to some of the young entrepreneurs making their very own unique waves as business leaders. Today, meet Johnathan Grzybowski, the marketing and social media director of Dino Enterprise. He is 24. He met his Dino Enterprise partners in high school - although at that time of their young lives they barely spoke. After working for a company that did not inspire or motivate him, Johnathan decided he wanted to do more. Johnathan jumped into Linkedin and was reunited with his high school classmates - dinoenterprise.com was born. The company specializes in helping businesses get found on the Internet. So far, Johnathan and his partners have helped more than 130 companies in the tri-state region.

Johnathan Let's start off by saying that there are more and more emerging SEO companies today. Yet, so much about SEO is still new and undiscovered! What are your SEO ninja skills and how are you positioning to make a big impact as an SEO superhero?
dinoenterprise.com's SEO strategies are realistic and long term. While some companies promise quick results, they use whats called blackhat strategies. This means they spam keywords, some in plain site, some hidden. Although these get you quick results, it will ultimately get your domain banned from google, never to return. Our strategies are simple. Let's do it right the first time! You don't want to pull one over on google, you'll get caught 100% of the time.

What do small business today need to understand about SEO. Understanding SEO is not just for the big boys...and girls, in the Fortune 500 offices. How can websites with SEO optimization truly stand out? 

Having your website stand out is huge, but ties into a great looking website. If you drive 90,000 people to your site and have a high bounce rate or aren't converting customers, your SEO isn't the problem, it's the design of your website.

Real quick...pizza or tacos?
Tacos! The more guacamole on a taco the better!

What are the three biggest mistakes companies make when they start off designing the website of their dreams?
1.) Too much information
2.) Making their site too complex. (Simplicity wins over BIG time)
3.) Not doing enough marketing

You are in an elevator with a multimillionaire. He has just told his assistant - also in the elevator, sweating profusely, to FIRE their web design firm because he is sick and tired of pointless meetings and design revisions. He wants his vision done RIGHT! What do you do?

First I ask him how he made his first million and then ask him if he feels like making another. Web Designers and SEO companies are a dime a dozen. What separates dinoenterprise.com is that we are the most hungry designers in the world. We don't stop working, we care so much about our customers. We don't stop until the customer is satisfied. We want our customers to succeed just as much as we want to succeed. Most companies sell a site and then push them aside for more. We at dinoenterprise.com want to grow with your company.

Are you a morning person? Or a night owl? When are you most creative?

Night. Creativity consistently flows through my body. But at night is when I am most productive. As an entrepreneur you can never settle. You have to consistently change and develop a new set of skills.

What are the trends impacting websites most...in today's mobile world?

We as a society want instant gratification. If your companies site isn't mobile friendly and/or you're not on different social media avenues, you are simply failing your customers. The ROI on social media is so large most companies neglect it. You need to think of your business as a triangle. Your website, your services, and your social media's all need to touch!

What colors work best on business websites? What colors do NOT work on business websites. Say, if the business is accounting. Or law. Or a wellness center. How important is color in a website build? 

Subtle and calming colors to give yourself a "home" feel. Color is important but if you don't have a picture that states what you do immediately on the front page, you'll lose your customers. We love adding sliders in our sites because it allows the users to instantly add 1,000 words by using ONE! picture.

Does every business need a website. Really?

Absolutely. Why not? You are only hurting yourself by doing that. The new word of mouth are search engines. 70% of all transactions start with a search engine. That statistic alone should raise an eyebrow and allow you to think twice about not having a website.

What makes a website truly innovative? Name three things!
1.) Mobile Friendly
2.) SEO friendly
3.) customer friendly, meaning you have at least 1 picture on your site interacting with your customers!

Speaking of innovative, one of the most innovative marketing minds of our time was Steve Jobs. How can thinking like Steve Jobs help everyday business owners keep up with emerging trends? 

No one will ever compare to Steve Jobs. He was a creative savant. There is no reason to reinvent the wheel here. In my opinion Apple is not a computer company, they are a marketing company. They market their products so well that it makes consumers beg for them. We should all model our businesses like Apple. They are number 1 for a reason.

Thanks for your time Johnathan! Final thought, what makes a creative person tick?

Motivation. If you aren't motivated. If you aren't determined than you will not succeed. You need to want success more than you want to breathe. You can think you want success, you can imagine success. But being creative is a microcosm that allows someone to tick. If you want to be inspired more often, you can find more on my blog akeyforsuccess.com

Social media is a big part of most branding and PR strategies today. What are the three social media platforms you think are most effective for the SMB market at this time? And what is emerging?
- Facebook, Twitter, and Instagram!
- Vine. 6 second videos are enough to lure you in and still want more!
- peopledoingwhat.com That is my site I started. Its fun to look at.


Thursday, August 1, 2013

Branding Expert Jill Celeste Talks Online Personal Branding, Creative Strategy, Making Twitter Sing & Branding Scarlett O'Hara

In 2010, Jill Celeste became an entrepreneur, running her own social media marketing agency called Hound Dog Social Media. Like many creative thinkers, Jill needed to find a way to be one step ahead of her competition. Her business was doing mediocre, at best, and Jill could not figure out why it wasn't attracting ideal clients. Then, it hit Jill – the key to being more successful didn't lie in branding her company; it lied with branding herself.

So, being a social media enthusiast and, more important, expert, Jill plugged into all her social media marketing superpowers and created an authentic personal brand that builds her status as a trusted subject matter expert, allowing Jill to network with ideal clients, and have fun and enriching conversations with prospects, customers and peers. Today, Jill has over 3,000 Twitter followers @Jill_Celeste and counting rapidly, and has worked with dozens of leading entrepreneurs and businesses in identifying their core brand and, in the process, empowering their professional opportunities.

Jill, you always say, an important part of creating an online personal branding strategy is often the part most skipped – the process of discovering what to brand yourself as. Many entrepreneurs and professionals are eager to get to the “how to” part of personal branding, but it’s equally important to know what you’ll be branding yourself as. Otherwise, how will you know what you’re branding? How do you help businesses and entrepreneurs understand the value of personal branding?

I often ask entrepreneurs and professionals to think about experiences where they’ve purchased from someone, or hired someone for a project or job. Let’s say you need to hire someone to paint your house. How do you find the perfect painter? You search on Google, you get recommendations, you look at contractors’ websites and you interview the painter. In the end, you hire the person who you can trust. Now, flip that scenario to your situation. How can you influence clients to purchase from you? How can you convince someone to hire you, or give you a promotion? Just like hiring a painter, you want to be the person who the client or employer trusts – and the way to achieve that trust is through personal branding.

You advise people that they should not brand themselves online before they truly discover what is at the core of their personal brand. For some, this discovery may be very natural, creative and easy. For others, this could be a bit of a struggle. What are your views on the process of discovering one's personal brand? Is it easier than it sounds?


I think everyone’s heart holds the key to her personal brand; it’s her head that gets in the way. The process for discovering one’s personal brand is a deeply personal one. Yes, some people know exactly what to brand themselves as; others struggle. Each journey is unique. You have permission to mull it over, change your mind and reconsider your options. I think when people listen to their heart – and get rid of the noises in their head – the personal branding decisions become easier.

You have worked with scores of diverse entrepreneurs, business owners and creatives, Jill, have you ever encountered a professional with a split "branding" personality? For example, someone that was an true outdoorsman, but, as a popular regional baker, was in the business of creating deliciously glorious cupcakes? How do you build a personal branding when two worlds collide?

I would say that in this example, you don’t have the case of a split personality. You have a fabulous regional banker who happens to enjoy the outdoors. The banker should brand himself professionally as a banking guru, and then throw in his outdoor hobbies to humanize his brand. People would grow to trust and love him if they see he likes to fish, hunt or bird watch too.

Jill, real quick...read a book, listen to music or watch a movie!

Read a book. Always.

Now, real quick...if you were a tree, what color leaves would you have blowing in the breeze? 

I should say green, because green leaves mean a healthy, vibrant tree. But honestly, I like to stand out a little. So purple leaves swaying in the breeze for me!

What are the five biggest mistakes people make when trying to discover their personal brand?

(1) They don’t take the time to self-discover what makes up their personal brand.
(2) They worry that people won’t believe that they’re an expert in something.
(3) They don’t bother to discover what makes up their personal brand.
(4) They don’t understand that it’s okay to change their mind.
(5) They listen to what others think, over what they know to be true in the their hearts.

Jill, what do you do when you meet a professional. They are AWESOME! They are clearly experts in their field and they communicate with enthusiasm and energy. They are dynamic! They are memorable! They have a book coming out that will surely target traction in their field. They have no website. They have no blog. They have no Twitter. They have no Facebook. Do you bite your tongue? Or share your vision?

I would share my vision. I believe I am being stingy if I don’t. Depending on the situation, I may just drop a tip or two, and then leave my card with him or her. If I have her card, I would follow up via email and check in – maybe with a link to a relevant article (not necessarily one penned by me). If the professional doesn’t seem to want any more advice after this initial contact, then I let it rest. I can go to sleep at night, knowing I offered my assistance, guidance and love.

What makes a personal brand...great? 

Authenticity. Every time. To be honest, if you’re not being authentic during personal branding, don’t bother.

Jill, it's just us, you can share...do you really like Twitter? 

Today, I love Twitter. There have been times in the past when I struggled with it, but I have my groove now. If you are where I was six months ago, then I recommend the following:

(1) Find a Twitter automation tool (I use TweetAdder and Hootsuite);
(2) Designate a certain time of the day to tweet, engage and interact – and stick with it; and
(3) Remember, quality over quantity. That’s for tweets and followers.

Why do you feel retweeting matters? Does it, really? 

Retweeting absolutely matters. It’s one of the best ways to engage authentically through Twitter. If you find a tweet that strikes a chord with you, retweet it. It’s one of the ways to play nice in the Twitter sandbox.

Please share one of your favorite quotes! 

I have no idea who said it, but I love this quote: “Just because you have the right to do something doesn't mean it’s the right thing to do.”

Please share one final thought for people searching to discover and promote their own personal brand. 

Ask yourself: What do I want people to say I am an expert in? That usually leads you to exactly how to brand yourself.

Jill, real quick, thunderstorm or blizzard? 

I’ve lived in Florida for most of my life, so I would have to say blizzard. It seems appealing to be stuck in your house with a blazing fire, warm blanket and a good book. As long as I don’t have to shovel the snow.  (And probably after experiencing one blizzard, I would be happy to go back to thunderstorms!).

Last question: If you could brand anyone in history...who would it be?

I hope it’s okay, but I am going to switch this question just a tad – and answer it from a historical fiction perspective. I would love to brand Scarlett O’Hara. You may say she’s already branded, but I think people have Scarlett all wrong. She was played beautifully by Vivien Leigh in Gone With The Wind, but if you’ve read the book, Scarlett is even more complex. She was an anomaly for her time. She was unabashed, beautiful, cunning and an opportunist. She could make a dress out of curtains and then run a saw mill with prison labor. She did things women during her time could not even dream of. I would brand her as an entrepreneur with love for God, family and land. She would certainly keep a personal branding coach busy, especially with her procrastination and unscrupulous behavior. Boy, though, she would be a fun challenge!

http://www.jillceleste.com
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